The creative force behind form

It is absolutely amazing to receive evidence for what I “suspected” a long time :

If you want to create something of real value, – a piece of art, a project, a collaboration or whatever, –  you have to start building first the energy from which that particular thing evolves.

In other words, you “build up” the vision before creating the actual thing.

When I say “vision”, it is not a mere word. It is a force, a vivid reality, a felt energy seen at first with the eyes of the soul, becoming manifest when its inner body is shining through in clear shape within you.

It is this very force which is behind the greatest works of art, behind all real endeavours and successful achievements.

To illustrate my point, if an orchestra or interpret tries to play – let´s say Beethoven – without “understanding” this underlying reality, the outcome will be a total failure, as it usually is. That is why, classical music like most of our human endeavours, have become devoid of meaning, due to the absence of this magic flow.

I repeat, Meaning is the presence of this timeless, secret energy.

Somehow, aware or not, the founders of known brands, have known and worked with this magic creative force which makes the brand worthwhile.

When people buy a Louis Vuitton bag, or a Rolls Royce, it is not the bag or car they are paying dearly for, but the energy deriving from it. This is certainty, not speculation.

This energy is “heard” and attract other people, when you come in touch with it. This is the key to whatever successful action.

This is in fact, the very Thing every human being consciously or unconsciously is striving for.